About Me
I’m Valeria, but you can call me Val. I am a Group Creative Director and Art Director with over 15 years of experience building brands. I believe the best work comes from deep human truths and exceptional craft and design. My journey has taken me from the best creative shops in Milan to the entertainment and ad agencies of Los Angeles and New York. Whether I am building stories for automotive brands, developing content for tech platforms, or helping lifestyle brands rediscover their emotional heart, my goal is to create unforgettable work that people actually want to experience, talk about, and remember. I want to do excellent work and have fun in the process. I keep myself busy playing tennis, making pizza, renovating a 70s cabin in Vermont, and exploring the world with my wife and puppy, Alfred.
Holding US and EU passports.
Creative History
INNOCEAN USA | VP, Group Creative Director | July 2024 – Present
Leading the creative transformation, market positioning and storytelling for Hyundai. I run launch campaigns, shape the brand voice and push for new brand expressions.
BBH USA, NY | Creative Director | Sep 2021 – July 2024
Led creative strategy, conceptual development and visual craft for brands like Netflix, Samsung, Google and Heineken.
Joan Creative, NY| Creative Director | March 2020 – Aug 2021
Worked on campaigns for tech and entertainment platforms like Meta, Google and Netflix. Transformed complex features into human centric stories through visual craft and authenticity.
Creative Artists Agency + Observatory, LA| Creative Executive | June 2016 – March 2020
Oversaw creative development at the intersection of Hollywood and marketing, producing content for Chipotle, Netflix, Modcloth, Bonobos, and Corona.
TBWA\Chiat\Day, LA | Art Director | February 2014 – May 2016
Shaped the visual world, design language, and campaign work for iconic, culturally disruptive giants like Airbnb, Gatorade, and Nissan.
Publicis, Milan | Art Director | May 2011 – January 2014
Focused heavily on premium cinematic storytelling, international campaign platforms, and visual craft for Heineken.
Crispin Porter + Bogusky, Boulder & Leo Burnett, Milan | Art Direction | 2009 – 2011
Cut my teeth learning the fundamentals of high concept advertising and design for brands like Jose Cuervo Margarita, Best Buy, Burger King, Montblanc and Pirelli.
Areas of Impact
Storytelling & Entertainment: Leveraging my background in entertainment and brand building, I specialize in traditional and non-traditional campaigns, branded content, and social first initiatives.
Creative Curation: I push the boundaries of design, copy, and production, always keeping the core brand identity at the center.
Launch Strategy: I provide strategic leadership for multi channel campaigns from insight to execution.
Collaborative Creative Leadership: I love collaborating with teams, mentor talent and foster a culture of creative ambition.
Emerging Tech & AI Literacy: I have practical familiarity with a variety of softwares and generative AI toolsets.
Awards
Cannes Lions
1x Silver Lion (Promo & Activation), 1x Bronze Lion (Film), 1x Bronze Lion (Design)
The Clio Awards
1x Bronze Clio (Use of Music), 1x Bronze Clio (Content & Contact)
New York Festivals
1x Gold World Medal (Creative Branding)
PIAF Awards
1x Gold (Creative Branding), 1x Bronze (Brilliant Execution), 1x Bronze (Design)
Epica Awards
1x Bronze (Promo and Activation)
Eurobest
1x Silver (Branded Content)