About Me

I’m Valeria, but you can call me Val. I am a Group Creative Director and Art Director with over 15 years of experience building brands that stand out in markets and in culture. I believe the best work comes from deep human truths and exceptional craft. My journey has taken me from the best creative shops in Milan to the entertainment and ad agencies of Los Angeles and New York. Whether I am building stories for automotive brands, developing content for tech platforms, or helping lifestyle brands rediscover their emotional heart, my goal is to create unforgettable work that people actually want to experience, talk about, and remember. I want to do excellent work and have fun in the process. I love coffee, tennis, making pizza and exploring the world with my wife and puppy Alfred.

Holding US and EU passports.

Creative History

INNOCEAN USA | VP, Group Creative Director | July 2024 – Present

Leading the creative transformation, market positioning and storytelling for Hyundai. I run launch campaigns, shape the brand voice and push for new brand expressions.

BBH USA, NY | Creative Director | Sep 2021 – July 2024

Led creative strategy, visual craft, and conceptual development for a global portfolio including Netflix, Samsung, Heineken, and Google. Built distinctive, culturally resonant narratives, deeply connecting with audiences and driving brand love.

Joan Creative, NY| Creative Director | March 2020 – Aug 2021

Worked on campaigns for technology and entertainment platforms like Meta, Google and Netflix. Transformed complex tech features into warm, human centric stories through visual craft and authenticity.

Creative Artists Agency + Observatory, LA| Creative Executive | June 2016 – March 2020

Oversaw creative development at the intersection of Hollywood and marketing, producing premium content driven plays for Netflix, Chipotle, Modcloth, Bonobos, Cadillac, and Corona.

TBWA\Chiat\Day, LA | Art Director | February 2014 – May 2016

Shaped the visual world, design language, and campaign work for iconic, culturally disruptive giants like Airbnb, Gatorade, and Nissan.

Publicis, Milan | Art Director | May 2011 – January 2014

Focused heavily on premium cinematic storytelling, international campaign platforms, and visual craft for Heineken’s global flagship portfolio.

Crispin Porter + Bogusky, Boulder & Leo Burnett, Milan | Art Direction | 2009 – 2011

Cut my teeth learning the fundamentals of high concept advertising, visual wit, and foundational art direction for Jose Cuervo Margarita, Best Buy, Burger King, Montblanc, Fiat, Pirelli, and Pampero Rhum.

Areas of Impact

Storytelling & Entertainment: Leveraging my background in entertainment and brand building, I specialize in traditional and non-traditional campaigns, branded content, and social first initiatives.

Creative Curation: I push the boundaries of design, copy, and production, always keeping the core brand identity at the center.

Launch Strategy: I provide strategic leadership for multi channel campaigns from vision to execution.

Collaborative Creative Leadership: I love collaborating with teams to mentor talent, foster a culture of creative ambition, and help creatives realize their best work.

Emerging Tech & AI Literacy: I have practical familiarity with a variety of generative AI toolsets.

Awards

Cannes Lions International Festival of Creativity:

1x Silver Lion (Promo & Activation), 1x Bronze Lion (Film), 1x Bronze Lion (Design)

The Clio Awards:

1x Bronze Clio (Use of Music), 1x Bronze Clio (Content & Contact)

New York Festivals:

1x Gold World Medal (Creative Branding)

PIAF Awards:

1x Gold (Creative Branding), 1x Bronze (Brilliant Execution), 1x Bronze (Design)

Epica Awards: 1x Bronze (Promo and Activation)

Eurobest: 1x Silver (Branded Content)