About Me

I’m Valeria, but you can call me Val. I am a craft-obsessed Group Creative Director and Art Director with over 15 years of experience building brands that stand out, not just in competitive markets, but in culture. I live for complex creative puzzles and believe the best work comes from deep human truths and exceptional taste. My journey has taken me from the best creative shops in Milan to the entertainment and ad agencies of Los Angeles and New York. Whether I am building stories for automotive brands, creating content for tech giants, or helping a lifestyle brand rediscover its emotional heart, my goal is to create unforgettable work that people actually want to experience, talk about, and remember.

Holding US and EU passports.

Core Areas of Impact

Storytelling & Entertainment: Leveraging an extensive background in entertainment and brand building, I specialize in delivering non-traditional campaigns, high-impact branded content, and social-first initiatives.

Creative Curation: I build strategic brand frameworks that push the boundaries of design, copy, and production, always keeping core brand identity at the center.

Launch Strategy: I provide strategic leadership for major product reveals and multi-channel campaigns, maintaining a steady hand from vision setting through to execution.

Collaborative Creative Leadership: I love collaborating with cross-functional teams to mentor talent, foster a culture of creative ambition, and help teams realize their absolute best work.

Emerging Tech & AI Literacy: Practical familiarity with a variety of generative AI toolsets, deployed strategically in different phases of the creative process.

Creative History

INNOCEAN USA | VP, Group Creative Director (Hyundai) | July 2024 – Present

Champion the creative transformation, creative narrative, and market positioning for Hyundai. I orchestrate high-stakes launch campaigns, shape the brand voice and push for new brand expressions.

BBH USA, NY | Creative Director | Sep 2021 – July 2024

Led core creative strategy, visual craft, and conceptual development for a global portfolio including Netflix, Samsung, Heineken, and Google. Built distinctive, culturally resonant narratives, deeply connecting with audiences and driving brand love.

Joan Creative, NY| Creative Director | March 2020 – Aug 2021

Spearheaded campaigns for technology and entertainment platforms like Facebook, Google and Netflix. Transformed complex tech features into warm, human-centric stories through visual craft and authentic voice frameworks.

Creative Artists Agency + Observatory, LA | Creative Executive | June 2016 – March 2020

Commanded creative development at the intersection of Hollywood and marketing, architecting premium content-driven plays for Netflix, Chipotle, Modcloth, Bonobos, Cadillac, and Corona. Developed entertainment-led advertising strategies that drove organic reach by transforming corporate mandates into cultural properties.

TBWA\Chiat\Day, LA | Art Director | February 2014 – May 2016

Shaped the visual architecture, design language, and campaign blueprints for iconic, culturally disruptive giants like Nissan, Gatorade, and Airbnb.

Publicis, Milan | Art Director | May 2011 – January 2014

Focused heavily on premium cinematic storytelling, international campaign platforms, and visual craft for Heineken’s global flagship portfolio.

Crispin Porter + Bogusky, Boulder & Leo Burnett, Milan | Art Direction | 2009 – 2011

Cut my teeth learning the fundamentals of high-concept advertising, visual wit, and foundational art direction for Jose Cuervo Margarita, Best Buy, Burger King, Montblanc, Fiat, Pirelli, and Pampero Rhum.

Global Recognition and Awards

I’ve been fortunate enough to have my work recognized on the world’s most prestigious stages:

Cannes Lions International Festival of Creativity: * 1x Silver Lion (Promo & Activation)

1x Bronze Lion (Film)

1x Bronze Lion (Design)

The Clio Awards:

1x Bronze Clio (Use of Music)

1x Bronze Clio (Content & Contact)

New York Festivals: 1x Gold World Medal (Creative Branding)

PIAF Awards: 1x Gold (Creative Branding), 1x Bronze (Brilliant Execution), 1x Bronze (Design)

Epica Awards: 1x Bronze (Promo and Activation)

Eurobest: 1x Silver (Branded Content)